Cookie Policy
This policy explains the cookies and similar browser storage used on this website, what they do and how long they last. Cookies are small files stored on your device by your browser.
Cookies we set on landing
When you arrive on the site we store first-party marketing-attribution values in cookies (prefixed wml_) and in your browser's local storage. These record how you reached us — campaign source and referral details (UTM values), advertising click identifiers (for example Google and Meta ad click ids) and the page you first landed on — so that a quote enquiry can be attributed correctly. These values are strictly first-party, are not shared for third-party advertising, and expire 90 days after they are set.
| Cookie | Purpose | Expiry |
|---|---|---|
wml_utm_source, wml_utm_medium, wml_utm_campaign, wml_utm_term, wml_utm_content | Remember the marketing campaign and source that referred you | 90 days |
wml_gclid, wml_fbc, wml_fbp and other ad click ids | Attribute an enquiry to the ad click that brought you here | 90 days |
wml_landing_url | Record the first page you arrived on | 90 days |
Tag manager and analytics cookies
We have a Google Tag Manager container prepared but not currently active on the site. If and when it is enabled, it may set additional cookies — for example Google Analytics cookies (_ga and _ga_*, typically lasting up to two years) to measure site usage, and advertising cookies from platforms such as Google or Meta. This policy will be updated to list those cookies once tagging is switched on.
Managing cookies
You can control or delete cookies through your browser settings, and set your browser to block them. Blocking the wml_ cookies will not stop the site working or prevent you submitting the quote form; it only affects how accurately an enquiry can be attributed.
For how we use the personal data collected through the form, see our privacy policy.